It's an excellent idea.
There's another thing I wanted to ask the Public Health Agency about as well. I know that Dr. Carrie was speaking about the buy-in from some of the programs.
What's going on with ParticipAction? I actually attended an event last month in my riding with Coca-Cola, whose headquarters are there. They have a really unique initiative of partnering up, not only from an industry perspective but also with organizations like ParticipAction, and going into the community to promote healthy living within some community organizations and with some vulnerable groups.