It’s hard to say. But we know very well that changing the habits of a society can take a long time. When the fight against smoking started, it took 20 years for a mass social movement to finally develop .
At the rate we are going now, and if we can create social movements, it is hard to know how long it will take for trends to stabilize and take root.
Inequality issues obviously have to be taken into consideration. We could create trends that might increase inequality if we don’t pay attention to the way programs and policies are implemented.
I can’t tell you how long it will take us to get there. Next year, we definitely want to call on various sectors— traditional, professional and non-traditional—to make a commitment and take action.
We need all sectors to work together on the nutritional aspect, as well as the social and physical aspects, so that people become more active both in their recreational time and their lives in general, and so that they can make the right nutritional choices, regardless of the social or cultural class they belong to.