Thank you very much, Mr. Chair.
I do want to thank all the witnesses for being here.
I do want to commend...there have been, as you said, a lot of initiatives, a lot of partnerships. I know we've been looking at it seriously, everything from Canada's food guide to, as you mentioned, the rink infrastructure, to the record amount of money that we did partner with municipalities over the last couple of years for infrastructure. I was very proud of the minister in Newfoundland when she did come up with that commitment with the provinces and territories for the first time to start looking at the obesity issue. And there is partnering, of course, with NGOs such as ParticipACTION. It is something that is ongoing.
I'm very interested in exploring a little bit more some of the things that were said today. Ms. Murumets and Mr. Arango, you mentioned industry and the importance of industry and the influence on consumer behaviour, things along those lines. But I was wondering, what role can industry play in making healthy choices attractive, especially to children? At the end of the day, as I believe Madame Gravier-Grauby mentioned, it's all about individuals and the choices they make throughout their lives. All of us can do better in helping to direct especially the kids on these important choices that can affect them as they go through their lives.
I was wondering what role industry can play in making healthy choices attractive, especially to kids.
Ms. Murumets, can you start?