It requires multi-sectoral participation. But I believe that every initiative requires leadership, and this one is so impactful in terms of the prosperity and the future of our country that it needs to start at the federal level. The leadership needs to start with the federal government, but it has to include provincial, territorial, and ultimately municipal governments—as I said, all sectors.
It needs to start at the federal level, and just talking about choice isn't good enough. We need policies, infrastructure, schools, after school programs, and dollars deployed to community-based programs that make the healthy choice the easy choice—I think you might have used that term when you started. That's ultimately what I believe ParticipACTION at least is looking for.
If you think about the different facets that are required for an ultimate solution, they all require some intervention to make the easy choice the healthy choice. For me, it needs to start at the federal government.
Just to say that individuals make choices is not good enough anymore because the current situation is no longer sustainable. We are bankrupting the future of our country. It's not some hyperbole or melodrama; it's actuarially based statistical fact.