We hope it will. The Heart and Stroke Foundation does like to work closely with industry. We've had some success with our health check food information program, working with industry in order to change the food supply.
The Sodium Working Group was unique in that it was multisectoral participation; industry was at the table.
We're hoping that the voluntary approach will work. What we would like to see now is a transparent, effective process put into place to monitor sodium levels and for the government to start implementing those regulations.
It worked to a certain extent with trans fats. Again, at the federal-provincial round table the provincial ministers of health made it clear that if the voluntary approach does not work, they will look at different approaches, including regulation.
That's where we are. We're hopeful, and we'll see what happens next.