You may have noticed from our recommendations that we are keen to work with industry, and I'll tell you why. I'll speak to regulations as well.
With the trans fat experience, we know that regulations ideally would have been the best thing. But by having a volunteer-structured approach, as the government used with the food industry on trans fats, we did see some improvements. In the interim, it was successful at moving the yardstick.
Similarly with marketing to kids, we would like to work with the food industry to improve things in the short term. At the end of the day we do acknowledge that regulations are the most effective way to prohibit marketing to children. And if you look at the Quebec example, they've been pretty successful. They are world-renowned in that respect.
It's ideal to have regulations, but in the interim we would support all measures that can be effective.