Today, a few people mentioned restricting the marketing. We know that has been successful in Quebec. I'm just wondering if you could give us some more guidance with respect to where we should be improving. I know you talked about the TV ads and the custom labels. There are the schools, the grocery stores, and you talked about having the labelling on the front of the product as well. I just want to know what you have done in B.C. on this—
On February 17th, 2011. See this statement in context.