One of our challenges, as an industry, is we'd like to do more milk promotion; we would like to put more dairy products on our menu. But quite frankly, because the cost of milk is rising far faster than the cost of production, the Canadian Dairy Commission is pricing milk right off our menus. If there's something the government can do to address that issue, we'd be thrilled.
On February 17th, 2011. See this statement in context.