Right.
There hasn't been progress yet on this issue in B.C. That's something we would like to see. And we know a number of jurisdictions are involved.
You need to start with the television advertising, and also social media. We are concerned with the growth of social media. The advertising around that also needs to be addressed, which is a very new area. That's probably number one.
Another one would be looking at labelling of products to attract children—the cartoon characters. That would probably come more under federal jurisdiction because it relates to labelling. The actions with respect to schools...obviously provinces and municipalities need to be involved in taking action in that area, ensuring there isn't advertising of non-nutritious food within a school or within the jurisdiction of that school area.