All 13 provinces and territories now have legislation banning visible displays. We support that legislation, because it is promotion. It encourages impulse purchases and so on.
The warnings will be seen 20 times a day by an individual smoker. Every time the person takes the pack out to have a cigarette, those warnings will be there. They will be seen by friends and by their kids if they are left on kitchen tables, in restaurants, or other places. They will have an important impact, and that is why the tobacco industry is opposed to them. It is because of the impact they will have on sales.