Absolutely. There are numerous claims and logos that companies put on their own products including “low in fat” and “reduced sugar”. Obviously, some claims are governed by the Food and Drug Regulations to attest to their truthfulness. But too many claims and logos cause people to lose sight of the product as a whole. As a result, they tend to focus on one specific feature, often disregarding the disadvantages of certain foods. Because of such claims, people often eat more than they would have had the product not carried the claim, or they may even make different choices because manufacturers emphasize the product's positive features. So from the consumer's standpoint, you have this environment where all these products are competing for your attention and the one with the most eye-catching logo or most convincing claim wins out. And that is where things can really get confusing.
On February 17th, 2011. See this statement in context.