Yes.
I just have one question of Ms. Reynolds or Mr. Whyte, and it's a question about menu labelling—or even trans fats or even salt.
No industry ever voluntarily agrees to tough standards. The tobacco industry is still fighting—and fighting mad, sometimes. Why would you not agree to mandatory salt standards or mandatory trans fat standards? Why is there this resistance, other than the cost? I understand the cost. Ultimately, without tough standards, voluntariness doesn't usually work. It's human nature.