I wanted to ask Mr. Sherwood a question too.
First of all, thank you for your presentation. I looked over your statement that Canadian soft drink consumption is down but obesity continues to rise. In a way it contradicts other testimony or suggestions we've heard about innovations in marketing to kids and reduced-calorie beverages in schools.
On the last point you talked about--informed choices for Canadian families--I think you know that last fall the government announced a nutrition facts education campaign in partnership with Food and Consumer Products of Canada. I was wondering if you could comment on the role of consumer education in helping consumers take more responsibility for their own health, and on what role that plays both in encouraging healthy living and in understanding these nutrition labels as your industry is putting forth this labelling change.