It's not as easy as you'd think when you have a diverse group of stakeholders around the table. I think anybody who has been in that process will understand that. I could bore you with five-week conversations on square tablets versus round tablets; however, the buy-in and the reception were almost immediate.
It is an initiative that is also parallelled in the U.S. It was announced by Michelle Obama under her “Let's Move!” campaign. There was quite a prolonged discussion on how to adapt it for the Canadian context, but to give you an indication, the U.S. announced it last February, and they are just now in the field; we announced it this February, and we'll be in the field in May of this year.