I think it's naive to think that way when we're talking about obesity, as you've heard, and health issues, as you've heard. If you take one message away, it's an incredibly complex subject. There are multiple factors that come into play, including it's screen time, lack of exercise, and the types of foods you eat. You're going to hear it over and over. I think it's naive to think that by taxing one single food or beverage you're going to make a dent in anything as complex as obesity. That's number one.
Number two, there are two states in the U.S., West Virginia and Arkansas, that have had soda taxes for a period of time, and they rank second and ninth in terms of obesity in the U.S.