That goes to my next question. Your written brief states that you are working with the children's advertising initiative to ensure that Refreshments Canada and your members do not advertise to children under the age of 12. Then the next paragraph talks about reducing beverage calories in schools and says that you've voluntarily removed full-calorie soft drinks and are now providing lower-calorie and smaller-portion beverage options to elementary, middle, and secondary schools.
From what I recollect in going into schools on a weekly basis, you see the actual vending machines within the schools, and there are these massive logos that say “Coca-Cola” or promote a particular beverage company. Wouldn't that constitute advertising? How is it that on the one hand you say you're not advertising, and on the other hand--