I think, though, one of the things we look at as regulators in government is that it's very easy for us to label foods and things like that, but to promote a healthy diet is a much more complicated thing. I think one of the things we are all picking up from these discussions is that it's not an easy thing to do.
Last night I was out doing my shopping. I went to a Loblaws chain store, and they have that Blue Menu logo, so to save myself time, I picked up a bunch of those products. They looked pretty good when I read them.
I was just wondering, Mr. Nighbor, if industry is starting to do that. We have heard the complicated issue of these different logos, but here is one company, Loblaws, that has the regular products and the brand-name products, and now it has gone off and made these Blue Menu products. I spoke with Loblaws, and they said that overall, these products are much better in terms of the things that most Canadians are looking to lower.
Is industry taking a leadership role in that regard, and is the market driving that?