It was launched in 2002. There was some education and some money spent by government in terms of developing some awareness around that. There was another attempt by Health Canada, not the most resourced campaign, around 2005 or 2006. We really haven't done a lot.
It's inherently a complex tool because nutrition and eating well are complex. There's a lot of information out there. I think there are about 13 to 16 nutrients highlighted on the nutrition facts table, and everybody's looking for different things. People with hypertension and people with diabetes are looking for different things on the label. That's the warehouse of all information that's needed.
The position that we've taken in supporting that table is to ask how we can work together to make sure people use the tool that we know Canadians know is on the package. Research that we did a couple of years ago, which pretty much mirrored the research Health Canada came out with, showed that 93% of Canadians actually know the table's there. About a third of them actually use it to influence their decisions. We might debate over five or ten points on either side of that, but it is something that Canadians defer to.
How do we empower them to use it better? In some jurisdictions you're seeing people go to front-of-pack labelling, and I know our colleagues in the U.S. are looking at doing that, but I say to them that they're putting on the front of the pack what's already on the back of the pack. You're really just transferring the information from one part of the product to another. Maybe the font's a bit bigger; is that going to empower people to better use that to make informed food choices?