Mr. Lamoureux, you left out the consumer when you made your list of all those who should be thinking outside the box. If the consumers' rights associations, which are closest to the coal face, don't also get involved in the conversation, I'm afraid it's going to be very top-down and probably not applicable. I think behavioural economics teaches us that you can take a horse to water, but you cannot necessarily make it drink.
On March 3rd, 2011. See this statement in context.