I'm happy to respond. I think literacy is an essential part of that. That's why we need a very simple and easily recognized approach that's standardized so that you can make comparisons. Literacy, cultural perspective, and all of those things are essential components of having an effective system.
As for which one we choose and which one helps us the most, I can tell you that if you happen to be a new immigrant or if you happen to be functionally illiterate, what you're seeing on the back of this product will not suffice. I can tell you that right now.
I would also add that as a physician who cares for a thousand of the homeless just within a mile of here, I can tell you that the biggest challenges these people face are such things as being a single mother unable to get to a grocery store, not being able to cook because they don't have a kitchen, or not having time because there's no money. These are huge impediments. Yes, labelling is an important issue and education is an important issue, but poverty, poverty, poverty--we've heard it all day long--is the greatest impediment.