I think you're exactly right: we have to inform people.
I don't want to use the analogy, but 80% or 90% of this is educating consumers about what is right and what is wrong. The label is about 10%, 15%, or 20% of it; that's my sense. Yes, you can argue about three chips or seven chips and two crackers or four crackers, but you have to know, to begin with, what's good and what's bad. We have to inform all communities. Doctors have a responsibility to inform their patients when they have a specific illness. We have to do much better at informing them about what a healthy food choice for them is, in light of their new illness. Healthy people and patients need to be better informed.