We are doing a great deal of work with consumers on the traffic light system. As an aside, I should point out that consumers like to have a system in place that lets them see where a product fits on a scale without having to compare two products. In this respect, the traffic lights, the colours, are good things because that way consumers only have to pick up one product and can see right away where that product appears on a list of the 10 or 20 best products. The program is in development. Just this week, a food distributor in New York...
On March 3rd, 2011. See this statement in context.