I can start.
I think a champion in food and food safety today is the U.K. They were over-eating salt in the U.K., but in the last few years they have reduced the average consumption of salt by 30%, so it was not just a certain pocket of the population. They were eating more than we do, and now they're eating about what we do, so maybe it was low-hanging fruit.
What I think is interesting about England is that they have a food standards agency that is playing a leadership role, and it's really refreshing to have a federal agency that's just going out and trying some things. Sometimes things don't work as well as they thought they would, but they do some really great research and they have a great communication strategy, which is something I think we lack here in Canada. Industry is playing a big role in communication to Canadians, but we don't have a champion on the federal side to tell us, “Cool down; even though many people are saying it's good, the science behind it might not be as strong”.
Sso I think we need to look at the U.K.
The second place I'd like to look at is the United States. There is certainly lots of competition in the United States in the food market, especially in retail stores. Some retail stores are innovating and helping consumers to make better choices, a bit like the Blue Menu example, but they are turning around and using the NuVal system, which I was explaining. It is a grading system from 1 to 100.
I think there are some good examples there. The United States is probably not the best example as a whole country, but there are some small retailers that are trying and fighting back to help their consumers make the healthy choice the easy choice.