That's a really tough one.
As was mentioned, education and labelling are a big part of the challenge, but I fear that even though we have the best education and we have the best labelling, there will be people who won't walk in because of economic reasons. Buying good food--whole milk, vegetables, fruit--is more expensive than buying Chef Boyardee. Pepsi is less expensive than milk.
I'm really worried about economic access to healthy food. I mean, food prices have been rising really quickly lately, and it's the same with other expenses such as housing. The space for food, healthy food, is getting smaller every day. How are we going to manage that?
In rural and northern populations, the prices have been increasing even more, but the wages haven't followed them. I'm really worried about how we're going to manage to feed these people and feed them well. You are asking a really good question.
I'm from the countryside myself--I'm really proud of it, too--but in rural communities the competition is really weak. I mean, you have the choice of one grocery store and that's it, or else the other one is 20 kilometres away, and you don't drive your car for.... Then you have the elderly, the people with lower mobility, in both rural and urban settings. There are food deserts in Montreal, in some settings.
These are extremely important challenges. We haven't addressed them too much today, but we need to face them today for the next 20 years, for sure.
These are really good questions. There's no easy fix, in my book.