That's a really good question. I've been asking that, and I've been with ALCOA for four years.
What we do is we take the research of the day, we create resources for older adults, and we disseminate them through our membership. Our role really is to inform and educate and hopefully motivate older adults to make a change in their lifestyle. We do that through brochures and we do it through training seniors to speak to seniors. We really try to get down to the grassroots. We have an older adult speaking to a group of older adults, because we know it's their preference to have information shared that way.
We are by no means a programming organization, but we create resources for the local community leader to create programs in their community. To give you an example of what we're working on now, we have something for diabetes for older adults, getting them to understand how it's a lifestyle disease and how they can make changes in their lifestyle. We'll provide that information to community leaders to offer it within their community. We're hoping to be able to determine the impact of that, when this program goes out, to see what the change has been.
A lot of this information is simply resource-based. The only thing we have is the dissemination and how much we get out there. We don't know what the impact is, but we do know that they're constantly in demand. People do want our information.