I want to follow up with what sorts of changes have been made in the last 15 to 20 years in terms of providing an equal level of service in small towns and rural Canada. I know we used to lament about an eight-minute response time in the city when we were looking at half an hour in rural Canada, and also that golden hour that we've talked about before in terms of the timeliness of getting out to some place in rural Saskatchewan or other provinces.
You have new designations here. What is happening in rural Canada to address those issues in those communities?