Well, that is one avenue. However, I think that you are underestimating the problem. Last month, the Heart and Stroke Foundation had some very harsh words for you and your lack of action.
Of course your first objective is to better inform the population and to raise awareness. But currently research shows that children as young as one year old are consuming twice the recommended amount of sodium. In the case of young children awareness-raising is not the issue. The food industry has to have some binding targets. The fact is that it costs less to put salt in products to give them flavour. However this is very damaging for the health of the Canadian population.