Thank you.
This was an exciting initiative that we launched just over a year ago, last October. It took a while because we put together an innovative collaboration with industry. It was with Food and Consumer Products of Canada that we partnered, and through them we partnered with an additional 34 companies and a number of different NGOs.
We tried to concentrate on bringing Canadians up to speed on how to interpret the nutrition facts table. We know from research that people will look at it, but they don't necessarily use the per cent DV. So we've used a multimedia approach to get the information out there about how to interpret the per cent daily value on the package signs contributed by the different food industries. We have TV ads and print media driving toward our new website, where there are interactive tools to help people walk through that.