Maybe I'll kick off, and then others, I'm sure, will have suggestions.
Of course, one of the most important things we can do is to work with parents and families and in communities to help set the conditions to encourage more physical activity, and safe physical activity. Injury prevention is an important part of that equation. Some of the work we're doing now in funding communities to help them develop programs that encourage safe physical activity is one area that's important for us, including awareness among parents, and working with the education system. So a year ago when Canada's health ministers endorsed the Declaration on Prevention and Promotion and said that we all have to work together on this, the education ministers were consulted. There's a dialogue with those ministers on what we can do in schools. We have a Joint Consortium for School Health that's very active in encouraging the setting of policies and curricula around supporting physical activity.
So again, there's no magic bullet, no one-size-fits-all, but a number of these types of initiatives, with the family and parents being very important in that equation in getting their kids active and helping them do the things that are going to set those habits for lifelong health.