You said something about living longer but not better. I would suggest that living longer is better, particularly when you consider the alternative, which is not living at all. If people are healthier, it's not a question of never having that acute health care cost. It's going to come at some point. It might just come later on in life.
Where's the individual in this? Where is my responsibility, as a parent or an uncle or whatever, to take care of my health myself so that throughout my life I'm healthy? The government is there when I need help when I am ill, but it's up to me to take care of myself.
I have to say that I have a problem with calling obesity a “crisis” when the solution is to get off your butt and do something. There is a real crisis in the world today, and I just don't see this as being one.
Also, I find that the focus on what families have to do is not always enough. I'm curious to know.... Where do we help those families? Someone made a disparaging comment about the tax credits trying to incentivize people, but I'm not sure you can instill personal responsibility. It comes from the individual, from the family, from the community up, I guess.