The problem with new year's resolutions is that people think they need to don spandex and head to the gym. Fewer than one third of Canadians will ever even step into a gym. Once they do step in--I don't know what the number is--seldom do they return to the gym, because it's daunting, overwhelming, and in fact actually quite scary for many.
At ParticipACTION, we do three things. The first is the messaging. It is designed to say that physical activity needs to be very simple. It's to just build physical activity into your everyday world. You don't actually have to don spandex if that's not your thing, but just jump off the subway one stop earlier and walk the difference, or step off the bus one stop earlier and walk the difference, etc.
We also work with the YMCAs of the world, though, so that our messaging isn't just up here in this space, but it actually gets translated and then into working with community-based organizations, so that once people get the message, we send them to the community-based organizations. Then they can have that support right there on the ground to help them continue making physical activity part of their everyday world.