Yes, times 12, because I believe strongly that if we don't have an aligned vision and strategy in this country we will continue to go backwards and the return on investment will be very low.
ParticipACTION partners with the Public Health Agency of Canada and Sport Canada at the national level, and now, being able to work with B.C. specifically, we can deploy those policies, those programs, and the messaging right through the province of B.C. Minister de Jong has decided that this is a very high return on his investment, so in giving us a smaller amount of money, we can actually take already what we have going, deploy that, and exponentially receive returns on that money.
If we can do that 12 more times, we would have the same messages going at the national level as we would at the provincial and territorial level, and then we're working with community grassroots organizations in each of the provinces and territories, where the rubber meets the road.