I believe strongly that the Olympic and Paralympic Games of 2010 touched the heart and soul of every single Canadian in this country. They brought about the birth of Sports Day in Canada. We used them as the inspiration for Sports Day for September of 2010.
Every day many Olympians or Paralympians phone me and wish to be involved in Sports Day in Canada. I believe they can inspire Canadians to get off the couch and get active and participate in sport, however it's defined.
So yes, I think there's magic in the Olympics and Paralympics. We partner with both organizations on Sports Day in Canada.