Well, there are some women who stay away from mammograms because of the radiation. They get that information from the media, not from their health care provider.
Some women will visit their naturopathic doctor and mention that, no, they won't go for a mammogram because radiation is involved with a mammogram. That's a personal choice. At least they know there is another tool for them if they choose not to go for a mammogram. That's why we mention it's radiation-free. That's the same ultrasound they use for pregnant women.