I'm not sure how to answer that question. As everybody knows, energy drinks have been the subject of a consultation process with Health Canada. Industry has, through the Canadian Beverage Association, been very engaged in discussions on how to make sure that the product on the shelf has the complete information that somebody needs in order to make a decision on consumption of that product.
Because energy drinks currently fall under natural health products regulations and because they are presented in that format in the marketplace, the bottom-line concern that has been put forward is that some consumers—especially younger consumers—might not realize that they need to factor in how much caffeine they are consuming. Basically, that's where the discussion is right now: how to facilitate the consumer being informed in making that beverage choice.