I'll just make a couple of comments.
The sodium working group did recognize the need to educate the consumer, and in actual fact that's one of the prongs of the sodium reduction strategy. One of the recommendations was for the federal government to have a very broad social marketing campaign to help consumers understand what it's all about. So I concur that consumer education is important.
With the percentage daily value campaign that's going on, one of the plans under way is to look for a way to also introduce messaging around sodium.