Thank you, Madam Chair and members of the committee, for allowing us the opportunity to be here today to participate in this study of health promotion and disease prevention.
Consumer Health Products Canada is a century-old trade association, representing the makers of products Canadians use to practise self-care, including OTCs and natural health products. Our members' products account for the vast majority of sales in this $5.3-billion market, and range from lip balms and sunscreens to cold medicines and pain relievers, vitamins, and herbal remedies.
CHP Canada's mission is to advance evidence-based self-care. We believe this will not only lead to better health outcomes for Canadians, but contribute greatly to the sustainability of our health care system.
I will introduce now Gerry Harrington, who will take you through some more detail and some statistics about how that can happen.