Safe Kids Canada focuses on parents of younger children. Our information is with the parents and caregivers, because they're the ones making the decisions on purchasing the safety gear and ensuring that their children are wearing it. They are the ones who tell children they should be wearing a bike helmet and buckling up every time they get in a car. They're the ones who are going to be setting the rules and enforcing them. Our approach has been to focus on parents and caregivers, getting them the information they need to make safe choices.
