Good morning. Again, thank you for your time this morning.
Perhaps I could mention that we've been working very closely with the American Academy of Ophthalmology, which is a very large organization representing more than 25,000 eye physicians and surgeons in the United States. It has been very encouraging having this legislation passed in Canada.
I immediately brought in Robert Dalton, who is the executive director of the Opticians Association of Canada, as well as Dana Cooper and Glenn Campbell, to this process to show them all of the great materials and the public education materials they have in the States. It's a collaborative effort, and certainly they have PSAs, they have Twitter feeds.
Help me out here, Dana. They have other different kinds of opportunities where people could actually look at little videos where all of this information is there. They do a tremendous amount of work, but it is usually during the month of October, leading up to Halloween. That's when the big public education push happens. But certainly there is a model out there and some terrific work in terms of public education. So there is a model.