I'd like to respond. I can speak to Ontario, where we hold neighbourhood eye care fairs. At these fairs we educate the public. We usually bring in an ophthalmologist and a number of opticians who do a lot of pediatrics...in different realms of what we do. At that point, we were educating consumers about these lenses. We also stir things up a little bit by visiting the stores that do sell these lenses and talk to the proprietors and let them know the risks with these things. I myself have attended some stores. It's business. They say, “If I don't sell these lenses, they are just going to go across the street.” It's not just the lens purchase they are going to lose; it's the other party supplies they are going to lose.
We have been doing what we can, but we can't stop it. We have been educating. We have been going down that road already.