I'll start and then I'll turn it over to Louis on the number of meetings. I don't want to get that wrong.
It's fairly clear that the original set of regulations proposed the six-month coming into force date for manufacturers, and then an additional three months for retailers. In Canada, our big three companies--JTI-Macdonald, RBH, and Imperial--are associated with some of the largest multinational companies in the world. As international companies they sell 2.3 trillion cigarettes a year, and their sales are $100 billion. The Canadian market is smaller, but as multinational companies they have expertise in implementing health warning messages in 40 countries around the world. This was factored into our decision-making as well.