I don't have youth trend data from other countries at my fingertips, but I do know that there has been progress in other countries that have introduced these labels in terms of reduction in youth smoking. New Zealand is another example, apart from countries I've already mentioned. Tobacco companies oppose these for a reason. The companies know that these regulations work to reduce youth smoking. That's why we see more and more governments, health departments, and ministers of health analyzing the international evidence, seeing the experience of other countries, and adopting regulations of this nature.
The experience in other countries in essence is consistent. At the same time, in developing countries you have countervailing pressures, because you still might have advertising on billboards or on television. You may have growing incomes that allow people to afford cigarettes as developing countries improve. You may have much less awareness of the health effects than you have in Canada.
These other incentives contribute to upward pressures in smoking, and it may be that in such a country, warnings of this nature would reduce smoking to levels that otherwise would not be the case. They will slow the growth. Every country has particular circumstances.