Minister Aglukkaq has announced that Health Canada is going to have a social media campaign in association with these new warnings on the packages. We support that. These messages can be complementary with the warnings on the packages; they could be interactive. We know that the package has incredible reach because it reaches every smoker every day, and it's very cost-effective, but the social media campaign is to be commended, and it's going to be forthcoming.
On June 20th, 2011. See this statement in context.