We've set up a bank account. It was all very low key. It was just a few of my friends and Dave's friends. Andrew Scheer, who is now Speaker Andrew Scheer, was actually one of the people who helped organize the golf tournament.
We just decided to do this, and then I said, “Let's have the money go to something that would help somebody like Dave.” I really had it in my head that I wanted to do a TV commercial. I was just thinking about times when somebody like Dave was likely to be at his or her lowest. It's fine for people to say, all you need is exercise or fresh air, that'll make you feel better. But if someone is in a deep depression, they probably cannot even get out of bed or off their couch.
So I thought about those kinds of people, and I thought maybe it was a situation where all they're doing is blankly looking at a TV screen, maybe not even paying attention to what program is on. But perhaps if they see this commercial, it would kind of twig with them because it's a guy they can relate to—both the actor in the commercial, and then when Dave's picture is shown at the end—and that just seems familiar to them and they realize they can talk about it with their friends. If their friends ask them, sincerely, “Are you all right?”, they can admit, “No, I'm not all right.” To me, that's the main part of the commercial. When one sees it, that's the major focus of the commercial, which is the man admitting that no, he's not all right.