You have given me quite a challenge, but thank you all the same.
The PMPRB, the national body that monitors the price of medicine, has shown that the price of brand name drugs has decreased over the past two years whereas the cost of generics has gone up, and this is because of the use we make of these drugs. That is a simple fact.
Moreover, if you really want research to happen, you have to take other risks and invest more than $1 billion in order to discover new medication. You have to be able to recover this money in order to reinvest yet again in research.