It started with curiosity, of course, because no company would want to market a product that they didn't know existed yet. This is the role of fundamental research, to create new products or new ideas that can be turned into products that companies don't even know exist yet.
In my case it was very much a push scenario. It was a push out of the lab. We did curiosity-based research. We showed that MRI at these very high magnetic fields was actually useful for something. Then all the companies started to become very interested in it. In the very early stages they were happy to buy components of their systems—these RF coils, radio-frequency coils, that I talked about—until they developed the capacity themselves or were able to invest in companies like USA Instruments that had also developed that capacity.
We were leaders. We were the first four ultra-high field MRI labs in the world, two of which were with the United States government at the NIH, National Institutes of Health, and the University of Minnesota. We could have captured some of that market here, but there was no receptor for the technology in Canada.
We tried our best. We made our own company. I was the shipping clerk for three years. I filled out all the export forms. We never sold a product in Canada. We sold in Japan, in Germany, in the United States, in England, and all over the world. Of course, I have a day job, so at the end of that we had to stop, and other companies took up the slack.
The problem is, why couldn't we have made a real company out of it? It takes capital. If you don't have capital, venture capital, banks—I don't believe it's the role of government to do this. It's the role of business.