I spend a lot of time with venture capitalists and with business people. I usually describe venture capitalists as people whose thorax is devoid of myocardial tissue. That means they're heartless.
One thing that always bothers me is that they always say, “Is this innovative? Is this really good research? You're not doing what everyone else is doing, are you?” You say, “No, no.” You get hammered away at this, and then when they're done, they say, “Okay, now it's done, here's how the business model works. We've used it 45 times. This is what's done, and this is what works.” You say, “Well, thank you. I'm really glad that we're busting our butts for scientific innovation, so that you can put this in a cookie-cutter business model.”
I would like to see the business people be as innovative and imaginative as us. If you have innovative products, sometimes it takes an innovative business model. They could do a little bit of leg work on that.