I just want to start with the life cycle of development. As academics, we're at the bottom of the scale of that development, and we need companies to translate or want to translate. Right now the challenge is the fact that there aren't any companies in this area. If I want to translate my technology, who do I go to? Actually I have collaboration in the U.S. Because I'm in Canada, I want to support the Canadian economy with this. That's one of the challenges.
What I've done is to start a company—again, at this early phase—and we're just selling materials. These materials are being sold to the world, and I'm hoping to use that as an infrastructure to bring the technology into the company as time goes on. We've already gone global in two years.
This is a major challenge in academic research—getting to people, how to actually move it from the lab into the real world environment. Without that commercial entity, it doesn't—nothing can be translated. It would be a nice paper, but it doesn't go to people.