In my experience, when you talk to medical students, right from the top down there is that culture of the big bad business just coming in to take the money. I think the culture could start to change so that they really think of businesses as providing solutions to real problems that exist in society, in medicine, in health care.
One of the problems you get right now—and different programs have said this, one of which is called EXCITE and comes out of MaRS—is really trying to get companies to work with health care groups throughout the process, because right now what happens is that a company guesses what the problem is in the hospital, pours $1 million into creating the thing, throws it over the wall, puts some savvy marketing and sales behind it, and hopes it gets adopted. It's trying to solve a real problem, but it didn't really have the requirements coming back from the hospital as to exactly what it needed so it could go and do its thing and create a product that could actually solve that problem.
That would be the ideal situation that you would get to. If you could build a framework within a hospital that did that and had the right procurement channels to make that happen, that would be something to aspire to, I think.