That's right.
My plea is that the writing has been on the wall for a very long time. There's a reason why our slide deck is called “From Analysis to Action.” We are in analysis paralysis. We keep talking about this issue. It needs to get done.
The amount of money we're talking about—and everybody who comes to this committee with an ask says this, I know—is what the government probably spends on coffee whitener. Really, it's a very small amount of money. The potential impact it will have across this country is monumental. There are very few opportunities I think for the federal government to do such a big thing in health that's clearly within its mandate and scope for such little money.
If I seem passionate about it, it's because I really don't want to have difficulty finding a geriatrician in 10 years.